Бизнес-книги

The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset
Ronald J. Alsop, Ron Alsop
2004 год, 288 стр.

From Enron and WorldCom to the Catholic Church and Major League Baseball, reputation crises have never been more widespread. Now Ronald J.Alsop…

The 48 Laws of Power
Robert Greene
2000 год, 480 стр.

Amoral, cunning, ruthless, and instructive, this piercing work distills three thousand years of the history of power in to forty-eight…

The Age of Unreason
Charles Handy
1998 год, 288 стр.

In this fascinating book, Charles Handy shows how dramatic changes are transforming business, education, and the nature of work. We can see…

The Art of War
Sun Tzu
1971 год, 224 стр.

Like Machiavelli's «The Prince» and the «Japanese Book of Five Rings», Sun Tzu's «The Art of War» is as timely for business people…

The Automatic Millionaire: A Powerful One-Step Plan to Live and Finish Rich
David Bach
2004 год, 244 стр.

What's the secret to becoming a millionaire? For years people have asked David Bach, the national bestselling author of «Smart Women…

The Blueprint for CRM Success: Results of a Comprehensive Study Identifying Best Practices Leading To ROI And Factors Contributing To Failure
Dick Lee, David Mangen, Bob Thompson
0 стр.

This blockbuster new CRMGuru study breaks fresh ground in defining how to generate ROI through CRM?while disproving many common myths…

The Boundaryless Organization Field Guide: Practical Tools for Building the New Organization
Ron Ashkenas, Todd Jick, Dave Ulrich, Catherine Paul-Chowdhury
1998 год, 416 стр.

This hands-on kit contains everything managers need to put the strategies presented in The Boundaryless Organization into actual practice…

The Budget-Building Book for Nonprofits : A Step-by-Step Guide for Managers and Boards (Jossey-Bass Nonprofit & Public Management Series)
Murray Dropkin, Bill LaTouche
1998 год, 192 стр.

This nuts-and-bolts workbook guides nonprofit executives and boards through the budget cycle, offering practical instruction on completing…

The Change Masters: Innovation and Entrepreneurship in the American Corporation
Rosabeth Moss Kanter
1985 год,

Reprint edition.

The Chink in Your MBA Armor: What They Didn't Teach You About Customer-Market Efficiency Can Leave Your Company Defenseless
Laszlo I. Nemeth
2002 год, 240 стр.

The Competitive Advantage of Nations
Michael E. Porter
1998 год, 896 стр.

Now beyond its 11th printing and translated into twelve languages, Michael Porter's The Competitive Advantage of Nations has changed completely…

The Complete Idiot's Guide to MBA Basics
Tom Gorman
2003 год, 432 стр.

A revised edition of the popular classic, this title features updated topics to build MBA knowledge. Students and managers alike will learn about…

The Complete MBA for Dummies
Dr. Kathleen Allen, Peter Economy
2000 год, 434 стр.

How to get up to speed on the fundamentals of an MBA education, without spending $40,000 and two years in school! Increased salary, job…

The Critical Path to Corporate Renewal
Michael Beer, Russell A. Eisenstat, Bert Spector
1990 год, 292 стр.

Offers guidelines to revitalizing the corporation. Analyzing six companies, the authors describe errors companies make in getting…

The CRM Handbook: A Business Guide to Customer Relationship Management
Jill Dyche
2002 год, 312 стр.

As the thinkers have said, you should strive in all situations to know yourself and know your enemy. Most of history's great thinkers…

The Customer Management Scorecard: Managing CRM for Profit
Bryan Foss, Merlin Stone, Neil Woodcock

Customer Management (CM) is essential for businesses, and major investments have been made in new systems, strategies and channels for…

The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business
Rolf Jensen
2001 год, 256 стр.

The future is uncertain the world is constantly changing. While anything can happen, some things are far more likely than others. Rolf Jensen…

The Effective Strategist: Key Skills for All Managers
John van Maurik
1999 год, 158 стр.

Strategy is an elusive concept, too often assumed to be the province of directors and too «difficult» for many managers. The skills…

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
Michael E. Gerber
1995 год, 288 стр.

In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth , Michael Gerber dispels the myths…

The End of Management and the Rise of Organizational Democracy
Kenneth Cloke, Joan Goldsmith
2002 год, 300 стр.

There is a search in process for a new context and paradigm for the organization of the future – an organization that must be…

The Essential Brand Book: Over 100 Techniques to Increase Brand Value
Iain Ellwood
2002 год, 322 стр.

This fully updated paperback edition of The Essential Brand Book is a companion resource for anyone involved in brand issues and contains…

The Essential Drucker: In One Volume the Best of Sixty Years of Peter Drucker's Essential Writings on Management
Peter F. Drucker
2001 год, 368 стр.

The first selection of Drucker's management work from «The Practice of Management» (1954) to «Management Challenges for the 21st Century»…

The Fast Forward MBA in Business Communication
Lauren Vicker, Ron Hein
1999 год, 248 стр.

The Fast Forward MBA in Business Communication brings you the information you need when you need it most – now! This practical, easy-to-use…

The Fast Forward MBA in Business Planning for Growth (Fast Forward MBA Series)
Philip Walcoff

The Fast Forward MBA in Business Planning for Growth gives you a strategy for success! Is your company at a standstill, or is it…

The Fast Forward MBA in Finance
John A. Tracy
2002 год, 336 стр.

The author is well-renowned and highly successful. Figures and examples are revised and spreadsheet ready templates are provided…

The Fast Forward MBA in Project Management: Quick Tips, Speedy Solutions, Cutting-Edge Ideas
Eric Verzuh
1999 год, 248 стр.

The Fast Forward MBA in Project Management brings you the information you need when you need it most – now! This practical, easy-to-use…

The Fast Forward MBA in Technology Management
Daniel P. Petrozzo
1998 год, 240 стр.

The Fast Forward MBA in Technology Management brings you the information you need when you need it most?now! This practical, easy-to-use guide gives…

The Fast Forward MBA Pocket Reference, Second Edition
Paul A. Argenti, Paul A. Argenti

The Fast Forward MBA Pocket Reference Second Edition ? more comprehensive and convenient than ever! When the success of your business hangs…

The Five Dysfunctions of a Team: A Leadership Fable
Patrick M. Lencioni
2002 год, 240 стр.

In The Five Dysfunctions of a Team Patrick Lencioni once again offers a leadership fable that is as enthralling and instructive as his first…

The Functions of the Executive
Chester I. Barnard
2005 год, 376 стр.

Most of Barnard's career was spent in executive practice. A Mount Hermon and Harvard education, cut off short of the bachelor's degree…