Маркетинг. Реклама

Sun. Секреты мегабренда новой экономики
Дэвид Стауффер
2007 год, 192 стр., 60×90/16

Провозгласив в начале 1980-х концепцию «Сеть – это компьютер», Sun долгое время оставалась одинокой в своей убежденности…

Ten3. Новые бизнес-модели для новой эпохи быстрых перемен, движимых инновациями (на спирали)
Вадим Котельников
2007 год, 96 стр., 90×60/16

Эта книга завоевала популярность во всем мире. Ее читают более чем в 50 странах. В числе покупателей такие известные фирмы, как Citigroup, Goldman…

Ten3. Стратегическое управление. Принципиально новые подходы для эпохи быстрых перемен (на спирали)
Вадим Котельников
2007 год, 96 стр., 90×60/16

Эта небольшая книга завоевала популярность во всем мире. География покупателей ее англоязычной версии превысила 50 стран. В числе ее…

The Blueprint for CRM Success: Results of a Comprehensive Study Identifying Best Practices Leading To ROI And Factors Contributing To Failure
Dick Lee, David Mangen, Bob Thompson
0 стр.

This blockbuster new CRMGuru study breaks fresh ground in defining how to generate ROI through CRM?while disproving many common myths…

The Chink in Your MBA Armor: What They Didn't Teach You About Customer-Market Efficiency Can Leave Your Company Defenseless
Laszlo I. Nemeth
2002 год, 240 стр.

The Complete Idiot's Guide to MBA Basics
Tom Gorman
2003 год, 432 стр.

A revised edition of the popular classic, this title features updated topics to build MBA knowledge. Students and managers alike will…

The Complete MBA for Dummies
Dr. Kathleen Allen, Peter Economy
2000 год, 434 стр.

How to get up to speed on the fundamentals of an MBA education, without spending $40,000 and two years in school! Increased salary…

The CRM Handbook: A Business Guide to Customer Relationship Management
Jill Dyche
2002 год, 312 стр.

As the thinkers have said, you should strive in all situations to know yourself and know your enemy. Most of history's great thinkers…

The Customer Management Scorecard: Managing CRM for Profit
Bryan Foss, Merlin Stone, Neil Woodcock

Customer Management (CM) is essential for businesses, and major investments have been made in new systems, strategies and channels for…

The Fast Forward MBA in Business Communication
Lauren Vicker, Ron Hein
1999 год, 248 стр.

The Fast Forward MBA in Business Communication brings you the information you need when you need it most – now! This practical, easy…

The Fast Forward MBA in Business Planning for Growth (Fast Forward MBA Series)
Philip Walcoff

The Fast Forward MBA in Business Planning for Growth gives you a strategy for success! Is your company at a standstill, or is it growing…

The Fast Forward MBA in Finance
John A. Tracy
2002 год, 336 стр.

The author is well-renowned and highly successful. Figures and examples are revised and spreadsheet ready templates are provided. Offers…

The Fast Forward MBA in Project Management: Quick Tips, Speedy Solutions, Cutting-Edge Ideas
Eric Verzuh
1999 год, 248 стр.

The Fast Forward MBA in Project Management brings you the information you need when you need it most – now! This practical, easy-to-use guide gives…

The Fast Forward MBA in Technology Management
Daniel P. Petrozzo
1998 год, 240 стр.

The Fast Forward MBA in Technology Management brings you the information you need when you need it most?now! This practical, easy-to-use…

The Fast Forward MBA Pocket Reference, Second Edition
Paul A. Argenti, Paul A. Argenti

The Fast Forward MBA Pocket Reference Second Edition ? more comprehensive and convenient than ever! When the success of your business hangs in…

The Living Company
Arie de Geus
2002 год, 240 стр.

Most companies do not survive the upheavals of change and competition over the long haul. But there are a few remarkable firms that have…

The MBA Jungle B-School Survival Guide
Jon Housman, MBA Jungle, The editors of MBA Jungle

The Portable MBA in Economics
Philip K. Y. Young, John J. McAuley
1994 год, 304 стр.

This essential addition to the acclaimed Portable MBA Series contains an important group of concepts and skills in order to understand…

The Portable MBA in Entrepreneurship, 3rd Edition
William D. Bygrave, Andrew Zacharakis, William D. Bygrave, Andrew Zacharakis

The only book that offers a state-of-the-art education in entrepreneurship . . . From an all-star team that includes: William D. Bygrave…

The Portable MBA in Finance and Accounting, 3rd Edition
John Leslie Livingstone, Theodore Grossman, John Leslie Livingstone, Theodore Grossman

The latest volume in the bestselling series In today's business environment, a knowledge of finance and skills in budgeting and financial…

The Portable MBA in Investment
Peter L. Bernstein

The Portable MBA in Investment Edited by Peter L. Bernstein a state-of-the-art program in investment principles and applications from top-flight…

The Portable MBA in Marketing
Charles D. Schewe, Alexander Hiam
1998 год, 498 стр.

Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus…

The Portable MBA in Strategy
Liam Fahey, Robert M. Randall
2000 год, 414 стр.

This Second Edition of the phenomenally successful Portable MBA in Strategy brings you the latest developments in strategic…

The Portable MBA
Robert F. Bruner, Mark R. Eaker, R. Edward Freeman, Robert E. Spekman, Elizabeth Olmsted Teisberg, S. Venkataraman
2002 год, 384 стр.

This is a first-rate book by a first-rate group of scholars. It provides a clear distillation of some very powerful new concepts and integrates…

The Project Manager's MBA: How to Translate Project Decisions into Business Success
Dennis J. Cohen, Robert J. Graham
2000 год, 336 стр.

Project managers are no longer judged by the technical success of their projects alone. They're also held accountable for their…

The Shorter MBA: A Practical Approach to the Key Business Skills
Barrie Pearson, Neil Thomas
2004 год, 288 стр.

Most people cannot give up two years to study for a Masters in Business Administration, but the techniques that are taught for an MBA are…

The Ultimate MBA: Meaningful Biblical Analogies for Business
Gary L. Moreau

With biblical passages as starting points, The Ultimate MBA demonstrates: --How to bring integrity back to the executive suite --How…

Total Quality Management: Strategies and Techniques Proven at Today's Most Successful Companies
Stephen George, Arnold Weimerskirch
1998 год, 254 стр.

To understand and profit from Total Quality Management, companies must pay particular attention to the first word in the phrase–total…

Trendwatching. Как вести бизнес в русле новейших трендов
Анна Колесникова
2008 год, 150 стр., 60×90/16

Трендовые продукты молниеносно становятся лидерами, ведь потребители голосуют за них своим кошельком. Мониторинг рынка и изучение мнений…

Up & Down. Реклама. Жизнь после смерти
Джозеф Яффе
2007 год, 400 стр., 70×100/16

Что ждет традиционную рекламу в 21 веке, в условиях, когда меняются и потребители (которые становятся все менее доверчивыми…